THE Initiative.
This studio is driven by the belief that simplicity is never singular; it always possesses multiple layers waiting to be dissected. We embrace the intersection of our diverse interests and passions, recognizing that every subject, no matter how straightforward, holds hidden depths. As creators, we embark on a journey of deconstruction, analysis, and storytelling, uncovering the intricate nuances that shape our narratives. Through our work, we aim to capture the essence of these layers, bringing forth a profound understanding and appreciation of the beauty and complexity within even the simplest of subjects.
ABOUT The founder.
Hi, I’m Muneera AlSager—an architecture student with an overactive imagination, a knack for turning chaos into creativity, and a questionable caffeine dependency. Somewhere between designing spaces, curating talks, and dabbling in film, I’ve convinced myself that I’m saving the world one bold idea at a time.
I thrive on challenging norms, sparking conversations, and maybe making people a little uncomfortable (in the best way possible). Whether it’s crafting spaces that actually mean something, dissecting heritage and demolition through a lens of activism, or showcasing a film that’ll stick in your head for days—I’m all about shaking things up.
Oh, and when I’m not buried in projects or pretending deadlines don’t exist, you can find me chasing ideas across architecture, activism, and film, usually with a smirk and a side of sarcasm.